Greenpeace Malaysia Donation Initative
Goal of the project was to team up with Greenpeace Malaysia and discover overarching UX considerations and solutions to increase donations, primary subscription donations.
Project overview
Goal of the project was to team up with Greenpeace Malaysia and discover overarching UX considerations and solutions to increase donations, primary subscription donations.
process
Background
Greenpeace Malayasia and Harness Projects teamed up for a project centered on increasing conversions, more specifically on the number of donation subscriptions
When talking to Greenpeace they established several key values of the company itself:
Research
With that, I jumped into research and I did two bits of research:
- Competitor Analysis
- Secondary Research (From their 2017 user research initiative)
User Empathy and Research
Our team partnered with UXArmy and supplied 3 interviewees per student (Total of over 30+ Malaysia 50% Male 50% Female)
Interview Strategy
Interview Findings and Trends
Persona
A persona was formulated based on user focuses and thoughts to create a universal version of the "ideal" user.
Meet Fern Verdant
deliverables
Userflow
Visual Designs
Final Case Study
You can find the full case study:
